Designs Group Consulting

   Designs Group Consulting (DGC), based in Hot Springs Village, Arkansas and Dallas, Texas, offers hands-on, full-service marketing solutions for businesses in all major industries across America, taking a one-on-one approach to marketing. From strategic planning to graphic and web design, production, implementation, media buying and distribution—print, digital and social—the company helps their business partners navigate the complex marketing world.
 

Not only does DGC offer top notch industry and market knowledge, but the company also strives to offer “superior customer service,” says Dannet Botkin, DGC President and Founder. “We are reliable, responsive, and caring." 


Simply put, Botkin believes the success of Designs Group Consulting is directly based on her clients’ success.


Call your marketing team! 

Our Services

Graphic & Logo Design

Graphic Design, Designs Group Consulting

Be Great. High quality print materials are a necessity in business. They provide an emotional connection with your customers and fortify your brand's identity. Let DGC be your source for developing all your branded materials including logos, brochures, business cards, print ads, flyers, billboards, digital ads, signage and more.  

Marketing Strategy

Brand Marketing, Designs Group Consulting

Be Strategic.  Getting your product to market is more exciting and more challenging than ever. With traditional media, print, radio, television, web, social media, and more, there are more moving parts to consider and orchestrate than we would have imagined even a few years ago. DGC has a team of professionals at your fingertips to come up with a complete marketing plan to meet your objectives. We can implement and fine-tune the process every step of the way!   

Website Design

Website Design, Designs Group Consulting

Be Noticed. Is your website responsive? That means it resizes to fit any device, including desktop, smart phone, tablet, TV or watch; it's a fluid design. If not, it is past time to update your site! You risk your search engine ranking if you do not have a responsive site, and more importantly, you will lose prospects and possibly clients!  


DGC recommends you update your website to the most current platform every 2-3 years!

Social Media Management

Social Media Marketing Designs Group Consulting

Be Shared. Social media isn’t quite universal but it’s close. In fact, more than half of consumers say social media plays almost as large a role in purchasing decisions as does TV, and they think more highly of a business after seeing positive comments or praise online. Let DGC share your message with content designed to build your brand. 

Professional Presentations

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So, you’ve landed the opportunity to deliver your message before an influential group—investors, stockholders, community leaders, consumers, etc. Now what? Developing a live communication presentation that effectively gets your message across is key. But sometimes putting it all together in language your audience will relate to can be a challenge. That’s where the pros at DGC come in. We’ll help you shape your message with appropriate visuals, communications tools, and takeaways to achieve your goals.  

Video Marketing

Video Marketing Designs Group Consulting

One of the most practical and most popular ways to capture attention is to show, not just tell, what your product is about through video. Video can help boost your numbers, drawing more people to your website and raising your search engine optimization (SEO). To learn more about how to integrate video into your marketing plan, contact DGC today 501-204-4598.

Intelligent Digital Solutions

AdMessenger is a dynamic platform that delivers customized scroll ads to consumers’ mobile phones, in real time, wherever they are, in a breaking news style. AdMessages are easy to read, they work on a small screen, they don’t annoy your customers by popping up and taking over the screen, and their low-file size means they are quick to upload. In addition, they’re simple to create and engaging.

Additional Designs Group Consulting Services

Magazine Production

Magazine Production Designs Group Consulting

There is nothing quite like a quality magazine to showcase what you do. Unlike other forms of advertising, it lasts. Customers tend to hang onto magazines as a future resource. We at DGC specialize in creating publications our customers can be proud of—from copy to design and production. Our creative team focuses on helping you achieve your publishing goals.

Media Procurement

Media Procurement, Designs Group Consulting

Target Customers. Reach the people you want to target with ads in a variety of venues including newspaper, radio, web and social media. DGC negotiates the media buys, to get you the BEST price. Let DGC advertise your business successfully in all available markets. 

Marketing Operations

Marketing Operations Service Designs Group Consulting

Whether you are launching a new business or want to look at your existing business with fresh eyes to become more efficient and profitable, our Marketing & Operations Analysis and Planning Service (MOS) service can be an invaluable tool to build success. DGC’s MOS provides the information and strategic direction that you need to lead your organization into the future. Here’s how it works: DGC’s professional staff review your operations, marketing efforts and product / service sales to develop a three-year marketing, sales and operations strategic plan and budget to streamline your current processes and save costs. 

Reaching Your Target Market is Easier than Ever with DCG Intelligent Digital Solutions

DGC is partnering with one of the Top Media Companies in the industry to provide you with cutting edge tools to reach your customers based on when your customers are most likely to be influenced, where they physically are, what content they’re looking at, and when it’s best to nudge them again, using digital ads like AdMessenger, OTT, and OOH.

  

Over-the-Top (OTT): Considered one of the most advanced solutions in marketing, OTT is a streaming media service offered directly to viewers over the Internet, bypassing cable, broadcast, and satellite television platforms that traditionally act as a controller or distributor of content. OTT offers Addressable, Behavioral, & Demographic Targeting, and now has the ability to attribute in-store foot traffic to OTT/CTV ads. Any device that is not desktop, laptop, or mobile is used to consume OTT content. Examples include Smart TVs, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Fire sticks, and other streaming devices.


Out-of-Home (OOH): Advertising or outdoor advertising, also known as OHH media or outdoor media, is advertising that reaches consumers while they are outside their homes. OOH media advertising focuses on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into six main categories: Billboards, streets, roads, highways, transit, and alternatives such as Netflix, Hulu, etc.

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